Is your website actually bad or are you just bored of it?
A reality check for people stuck between doing nothing and rebuilding everything.
Use this 11-page framework to separate how you feel from what is actually happening.
What’s inside the framework?
Emotional vs. Structural
Learn to tell the difference between being bored of your design and having a website that is actually broken.
The 5-second Test
A simple way to see if a total stranger can actually understand what you do before they scroll.
The Signals
Identify if your site is doing too much and offering more information than a new visitor can handle.
The Patterns
Determine if you should leave the site alone, tweak a few specific things, or start a full redesign.
Most agencies will tell you that you need a total redesign before they even know what you do.
That is usually a lie.
Sometimes, your site is genuinely holding you back. Other times, you have just outgrown it emotionally. This framework helps you tell the difference. It is a second opinion designed to help you slow down, answer honestly, and make a decision you won't regret in six months.