Is your helmet still safe?

Client
Shark Helmets

Deliverables
POS Posters in various sizes
OOH digital screen designs
Dedicated landing page for the campaign

The strategy behind this campaign is to educate riders about helmet expiration dates but also to encourage helmet replacement ensuring safety is a top priority.

Two posters on a perforated gray metal wall ask, "Is your helmet still safe?" with a smaller text below warning about the dangers of expired motorcycle helmets and a QR code for more information.
Tablet displaying a webpage about motorcycle helmets, showing the text 'Is your helmet still safe?' and an image of a colorful motorcycle helmet.