Your new pre-run ritual. Collagen Repair.

An unused campaign concept for a collagen supplement, shifting the focus from cosmetics to athletic structural health. The brief required translating complex science into engaging content for active users.

The campaign's strategy centered on injury prevention, tendon and ligament support, and faster recovery.

Client
Pillar Performance

Deliverables
Instagram Feed Post (Carousel)
Instagram Story
Website Homepage Banner
EDM Email Banner
Social video assets
OOH digital designs

Athletic gear and products arranged on the ground, including a yellow Pillar Performance water bottle, Pillar supplement container, a water bottle, a cap, sneakers, and a running belt, set outdoors on a gravel surface.
Multiple smartphones displaying Instagram posts, including an image of a person running, a pill labeled "PILLAR," and various Instagram profile activity icons, all set against a dark background.
A smartphone displaying a black and white image of a person running on a trail, with text about sports injuries and muscle tissue, on a black background. To the right, there are three panels of promotional or informational content, including text and images of a woman outdoors and a product labeled "Pillar Collagen Repair".
Inside a modern gym filled with people working out on various exercise machines. There is a large black-and-white advertisement on the wall with the text 'Your New Pre-Run Ritual' and an image of a person preparing to run.