Ficeda Accessories Corporate Identity Overhaul.

Client
Ficeda Accessories

Deliverables
Defined core values, positioning, tone of voice, and created the comprehensive Brand Style Guide.

Complete overhaul of the visual identity suite

Business stationery, including letterheads and business cards.

Developed website mockups, email templates, and a full suite of social media assets.

I led the complete revitalisation of the Ficeda Accessories brand. This ambitious project required a start-from-scratch approach to the corporate identity, balancing the company’s rich heritage with a necessary contemporary update. The result was a verbal identity system designed to drive brand relevance and market positioning across all customer touchpoints.

This was a fully comprehensive project encompassing every element of a modern corporate identity rollout, ensuring consistency and clarity from the core logo to final execution.

A black and white booklet titled "BRAND IDENTITY" with the logo of FADA Accessories on a white surface.
A hand holding a magazine or catalog open to a page showing a motorcycle racer in gear with a helmet, along with images of motorcycles and racing scenes.
Open brochure displaying a man in a black polo shirt with a company logo, and marketing materials including stationery, a website on a computer, and business cards.
Open brochure displaying minimalist black and white illustrations and text on dark background pages.