Race Mode. Activated.

Client
Dunlop Motorcycle Tyres

Deliverables
Motorcycle Livery Ideation & Design
Reveal video Ideation, Filming & Editing
Digital Banners across multiple artwork sizes

Close-up of a motorcycle fuel tank with a yellow and black racing stripe design, a Dainese logo, and a top-mounted fuel cap.

As part of new partnership, relaunched our Dunlop Passenger bike with a new livery and a reveal video. The strategy was to bring the spotlight to our event activations, giving people a reason to visit the Dunlop tent at motorcycling events.

Yellow and black racing motorcycle with the number 1 on the front, positioned in a dimly lit garage or workshop.
A motorcycle with a racing helmet and racing number 1, illuminated in a dark environment, with the text 'Race Mode. Activated.' displayed across the front.